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Debating media concentration and control

A response to Taking Sides – Clashing Views in Mass Media and Society – Issue 14

In the first article presented, The Media Monopoly and Other Myths, Noam and Freeman argue that concentration of ownership in the mass media is, when looked at statistically, actually decreasing and not a large problem.  The real concerns they see include local media ownership concentration and possibly Microsoft.  In The Realities of Media Concentration and Control, Bagdikian disagrees with their statistical methods, saying they have disregarded the context of the numbers-does it matter if GE or Rupert Murdoch have smaller pieces of the pie if they are now better able to get what they want?

Noam and Freeman cite a number of statistics in their argument.  For example, the total share of the top 10 U.S. companies in the information industry was 59 percent in 1987 but only 39 percent in 1997.  They also examined the top four firms in a number of individual industries and found the telecom, computer hardware and software, TV networks, and cable industries to be losing concentration.  Also, the information industry and mass media are below the concentration danger zone according to Justice Department measures.

Bagdikian, however, questions both their methods and their approach.  For one thing, he doesn’t believe computer hardware should be included in the study any more than print press manufacturers, because the dilemma lies in controlling content, not production methods.  He disagrees with the statistical approach because it does not include the real conditions companies operate with; GE owns NBC among other media outlets, and may choose to use either it’s manufacturing-based economic power to get what it wants or its mass media power or both.  Bagdikian also disagrees that new technologies like the Internet will necessarily mean more competition and feels their view of market forces are naïve.

I tend to agree more with Bagdikian than Noam and Freeman.  I do think that large media groups and media-and-industrial conglomerates have a lot more power to control what gets out to the public in what form than Noam and Freeman think possible.  Bagdikian is right about most companies not selling important properties to competitors and using their clout in one industry to get what they want in another or get laws made or bent in their favor.  Bagdikian also was correct about the Internet not solving the problem.  Although there is still a large amount of competition on the edges, the large players in the net (like Microsoft and AOL) have already emerged and dominate.

On the other hand, I can’t totally dismiss the use of statistical methods as Bagdikian does.  Noam and Freeman’s statistics were not precise enough to prove their position, but if a more detailed and narrowed analysis were made they could derive important points which could then be put into context.

Electronic Beat: Internet Ethics and Speech

Compiled by Jason Morrison

Last updated 28 Oct 1999

The following links send you to sites I’ve found useful in my search for a system of ethics for the internet. The plan is to eventually compare this ethical system or series of systems with those used by journalists. Because of the structure of the net, it may prove useful to define three different groups for which systems of ethics may be written:

  1. Users (who view web pages, purchase products, etc.),
  2. Publishers (who create and maintain web pages, write articles, and sell products),
  3. and Governing Bodies (who maintain domain names, national governments, and other groups in a position to enhance/alter the flow of information between the above).

The third category seems to have the most rigorous ethical systems devised, not by members of that category but usually by watchdog-type organizations and free speech organizations. In short, those with a vested interest in the actions of members of category three.

Category one, on the other hand, is a bit less interesting. Most of what I’ve found so far are lists of ‘netiquette’ dos and don’ts. Still, there may very well be something more out there, and I will continue to look.

I have yet to find much in category two, but I believe that is because most web publishers approach their work as and extension of their current profession, i.e. journalists, advertisers, scholars, etc. It is also interesting to note that because of the ease of publishing on the web, John Q. User from category one may also have a homepage placing him in category two as well. The lines between one and two are often blurred by the nature of the medium.

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“The Treason of the Senate” and its place in journalism of the time

This paper was originally written for a journalism history course At OWU.

It is logical to assume David Graham Phillips’ “Treason of the Senate,” published in 1906 in Cosmopolitan, was subject to the same trends as the rest of journalism during that period.  This is a hollow statement, however, without examining what those trends are and how they are illustrated in the article.  It is not enough to merely label Phillips a muckraker and be done with it; for although muckraking was an important movement at the time it was not the only theme or method to writing.  It is my belief that “Treason of the Senate” is a good example of more than just muckraking.

I will break up my discussion into sections talking about the examples and influences of story and information journalism, muckraking in general, the national scope of the article and professionalism in “Treason.”  Though each represents a different way of looking at the article, my discussion will tend to interrelate them, just as they were often interrelated through history.

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