Tag Archives: personas

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Thoughts on Blog Usability

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DSC_0723 I’ve been kicking around the idea of redesigning my homepage and blog, though I’m not sure I really have the free time to do it. To start, I thought I would to put down a few thoughts about applying usability principles when designing blogs.

When you starting thinking about usability it’s temping to jump right into lists of principles and rules of thumb. It’s a little silly applying Fitt’s Law when you haven’t even established what you want your site to accomplish in the first place. So what, generally, do you want your blog to do?

Personal Goals

  • Share thoughts and work with others
  • Collect a body of work to represent myself (like a portfolio)
  • Collect information for later discovery (by myself and others)
  • Provide an outlet to continue practice writing
  • Allow others to communicate with me and comment

If you’re creating or redesigning a blog for a company, the goal set may be very different. Below are some examples that don’t actually apply in my case.

Business goals

  • Communicate with customers
  • Build long term relationships with customers
  • Produce quality content to drive search traffic
  • Generate revenue through advertising
  • Etc.

Many projects don’t even get this far before the graphic designers and web developers are already making mock-ups, but we still have one more important step to do. We know why you’re building a blog, but why are users coming to it?

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A user-centered redesign of the Kent State SLIS site

Academic Papers, Projects, , , , ,

Note: This was originally created for an information architecture class – the project was to redesign the Kent State School of Library Science web site. You can also see a usability study of the site.

Executive Summary

The current Kent State University School of Library Science (SLIS) does not meet the needs of the department. This project outlines a plan and strategy for designing a new site. The new site will better communicate the department’s image and core attributes to the outside world and better meet the needs of users. This report covers the entire process, from research and project goals, through the development of a new design and how to measure success. Major recommendations include the use of a simple content management system (CMS), a new navigation structure and graphic design, and a few new content elements such as news, video, and podcasts.

Introduction

This report will cover the overall strategy for the redesign of the Kent State University SLIS web site, including the site’s audiences, the vision for the site, and analysis of the content and maintenance. Finally, recommendation are made for the content, information architecture, and design of the new site. The ultimate goal of this project is to create a coherent analysis and plan for the SLIS department to execute. The result will be a site that better projects the image of the department, better serves the users, and, if possible, makes the staff’s job a little bit easier.

Site content has been updated, but the organization and design of the site has been the same since 2000. The web has changed a great deal in the last 5 years, and the Kent SLIS site look and feel is not exactly cutting edge. The faculty and staff have voiced a desire to update the site, and there is anecdotal evidence that at least some students find the site lacking. Any new design must better address the needs of the site’s audiences and should better project the image of the department to the outside world. Also, the process used to update the current site is slow and unwieldy. The new site will solve three main problems: poor ease of use, an image that does not fit the department, and difficulty updating the site and communicating with users.

The process followed in creating this report has included requirements-gathering meetings with SLIS faculty and staff, content analysis of the current site, analysis of server logs, brainstorming sessions with Information Architecture Knowledge Management (IAKM) students, analysis of similar sites, academic usability research, the creation of persona, card sorting exercises, wireframing, prototyping and other techniques. The report will recommend additional steps such as formal usability testing be taken as well.

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