I saw an AP story on MSNBC titled Oops: Colbert wins space station name contest. I’m a bit of an expert when it comes to letting the internet vote on a name, if there is such a field of expertise, and the article strikes me as wrongheaded.

It’s not an “oops” that Colbert won, nor is it a problem or a mistake. Assuming the result is due to voting viewers and the web’s general affection for Colbert, and not a voting bot, this is exactly what NASA wants. Or at least, what it should have wanted.

The point of putting something up for a vote online is to involve people in a fun way and come out with a result you might not have otherwise. You can’t have the wisdom of the crowds without expecting a bit of whimsy.

Here’s to NASA naming their module after Colbert.